On Product

This is how taste compounds—not through manifestos or design systems, but through finding your people. The ones who see what you see. Who hurt where you hurt. Who can't help but care.

One day, the market turns. The copycats can't copy what they can't see. The MBAs can't spreadsheet what they don't feel. And suddenly, mysteriously, inevitably—taste wins.

Not because it was mandated. Because a group of people decided that how something feels matters as much as what it does.