On (not boring) marketing

You don’t have to be the best, most beautiful, or coolest to win in a crowded market. You just have to be the most relevant.

Be clear and tell an interesting story nobody else can tell.

What’s the interesting angle to all of this?

Where are most not willing to go?

What’s the edge?

There’s no room today for bland. You have to stand for something. It’s gotta have soul.

How do you stand out in a world where speed, optimization, and efficiency dominate the popular narrative? Go slow. Be deliberate. Have a point of view. Tell a better story.

What becomes a commodity and what becomes scarce?