On interesting
Cultivating a point of view, finding ideas, understanding what Interesting is.
by Lauren Crichton · updated 13d ago
On interesting
- "Nobody reads advertising. People read what interests them and sometimes it's an ad." — Howard Gossage via Russell Davies.
Lauren Crichton added 4mo ago
“And I don’t tire of it; I don’t tire at all, not one bit, of the feeling of excitement bubbling up in me with a new affinity for new works that spark new connections, new roads. My brain holds the map of my affinities, but I never know where it will take me.” — Alicia Kennedy
Lauren Crichton added 2mo ago
- The power of pattern recognition: As I read, as I do my work, as I go about my days, the word ekphrasis continues to come up. I read it everywhere: in edits on a piece I’ve written about an artist’s documentaries, in Instagram captions, on podcasts. I’ve certainly encountered it before, probably in college, but I haven’t encountered it since—thi... See more
Lauren Crichton added 2mo ago
“When you’re working on a project, you may notice apparent coincidences appearing more often than randomness allows—almost if there is another hand guiding yours in a certain direction.” — Rick Rubin
“There was something heavy in me. … I wasn’t doing the right thing. I was just trying to copy exactly everything I had learned. And I think that happens in every craft in life. You’re young. You have a master. You want to emulate them, do what they do. But at some point in life, you have to turn around and say I have to find my own way in my own la
... See moreLauren Crichton added 4mo ago
“Fall in love with some activity, and do it! Nobody ever figures out what life is all about, and it doesn’t matter. Explore the world. Nearly everything is really interesting if you go into it deeply enough. Work as hard and as much as you want to on the things you like to do the best. Don’t think about what you want to be, but what you want to do.
... See moreLauren Crichton added 3mo ago
“If something strikes me as interesting or beautiful, first I live that experience. Only afterward might I attempt to understand it.
Though we can’t change what it is that we are noticing, we can change our ability to notice.”
— Rick Rubin The Creative ActLauren Crichton added 2mo ago
- "A scrapbook is a collection. A moodboard is a decision." — Russell Davies, On Interesting.
Lauren Crichton added 4mo ago
“I doubt if more than one campaign in a hundred contains a big idea. I am supposed to be one of the more fertile inventors of big ideas, but in my long career as a copywriter I have not had more than 20, if that. Big ideas come from the unconscious. This is true in art, in science and in advertising. But your unconscious has to be well informed, or
... See moreLauren Crichton added 3mo ago
“The next day we had a late breakfast and Susie and Lucy began reminiscing. I excused myself and wandered around the grounds, eventually coming upon a high hedge that surrounded a swimming pool. I lay down on a lounger next to the pool and took out my pen and notebook to write, but it was hot, and I soon fell asleep.
After a while, I awoke
... See moreLauren Crichton added 2mo ago