on competition
I've been asked many times some variation of the question "how do you deal with the competition?" There are many answers to this question; in this essay, I want to give one: wait until they die .
Befriending the Goon Squad · Applied Cartography
“At both Viaweb and YC, every minute I spent thinking about competitors was, in retrospect, a minute wasted... It's exceptionally rare for startups to be killed by competitors — so rare that you can almost discount the possibility... Inexperienced founders usually give competitors more credit than they deserve. Whether you succeed depends far more
... See moreI think the first point of treating competitors with an ordinary mind is to see competition as the norm. Don't try to escape the competition, it's a good thing. I don't even think that competition should be ended by doing M&A. We see a lot of companies that eliminate their rivals through M&A becoming complacent and end up slacking off.
Zhang Yiming • Zhang Yiming’s Last Speech: Part II
Escape Competition Through Authenticity
open.substack.com
“Traditional competition forces us to take on an attitude of winning. A Worthy Rival inspires us to take on an attitude of improvement. The former focuses our attention on the outcome, the latter focuses our attention on process. That simple shift in perspective immediately changes how we see our own businesses. It is the focus on process and
... See moreCirque du Soleil succeeded because it realized that to win in the future, companies must stop competing with each other. The only way to beat the competition is to stop trying to beat the competition.
W. Chan Kim • Blue Ocean Strategy
Of course, we should also keep in mind "do not compete for the sake of competition". Sometimes, after a prolonged period of competition, the only goal becomes simply beating the competitor. For example, in the Microsoft-Google competition, Microsoft for a long time saw defeating Google as its goal, and invested heavily in search. It wasn't until a
... See moreZhang Yiming • Zhang Yiming’s Last Speech: Part II
Gause’s principle (evolution): Two species that coexist and compete for limited resources cannot continue at constant populations – one will eventually push the other into extinction or weakness. It’s the same in business: Without some sort of differentiating edge, companies that directly compete against one another often resemble a death match. I
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