now that’s cool
Josh Spector's Notebook
notebook.joshspector.com
Rory Sutherland, vice chairman of the Ogilvy advertising agency, famously told a story about an office building where people complained that an elevator took too long to arrive. Instead of spending $1 million to make the elevators 5 percent faster, they solved the problem by spending around $100 to add mirrors so people could look at themselves
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Drunk Elephant refers to the myth of elephants getting tipsy after eating fermented marula fruit—the same marula used in the brand’s signature skincare formulas.
Remember when I used to weave bookmarks to match book covers? Maybe I should get back into this, it's cute.
Rebeccasubstack.com