notes on integrity

i’ll be honest with you guys i love being an adult and having to deal with tradeoffs and maintenance and problems

it’s not idyllic but it feels like paying the fair market price for freedom

Hardship. Hard-'ship,' from the Old English word 'sciappan,' which means 'to shape' or 'to make.' Hard things shape us. Hard things make us There’s even wisdom in the words themselves

"Each time we don't say what we want to say we're dying."

—Yoko Ono

“What the really great artists do is they're entirely themselves. They've got their own vision, their own way of fracturing reality, and then if it's authentic and true, you will feel it in your nerve endings” — David Foster Wallace

A brand is always answering two questions. The first one internally facing: What do we believe? The second, externally: How do we behave? You must remain authentic to yourself, your core values, and what you stand for. If you’re not, people will sniff you out. But your brand must maintain cultural congruence — remaining relevant to the times, alway... See more