1/ We’ve all heard the NFT elevator pitch.
-infinite royalties for artists
-ownership for communities
-24/7 marketplaces
-token-gated unlocks
That’s all well and good, but what NFTs do next is going to 🤯 your mind. 🧵
16/ To take this one step further…
There is a very clear path for fans to become curators and tastemakers. Ultimately, the best fans and curators will become celebrities themselves.
In 2020, 3 friends started an NFT project
By 2021, they sold their company to Nike for millions
THREAD: A case study on building a digital fashion empire (and why community is the secret to growth)