Non-Fungible Tokens (NFTs)

Unlike visual nfts which naturally had a surface area on which to flex ownership (Twitter & particularly the profile pic), other categories of NFTs don't naturally have a space for showcasing ownership. Music NFTs, fashion NFTs, writing NFTs all need new consumption experiences.

The future of NFTs for brands and their communities. 🧵

NFTs make art, music, writing, games, and other creative content more abundant, not more scarce.

🧵 Why every brand should consider NFTs as part of their 2022 strategy: