Non-Fungible Tokens (NFTs)

Unlike visual nfts which naturally had a surface area on which to flex ownership (Twitter & particularly the profile pic), other categories of NFTs don't naturally have a space for showcasing ownership. Music NFTs, fashion NFTs, writing NFTs all need new consumption experiences.

In 2020, 3 friends started an NFT project By 2021, they sold their company to Nike for millions THREAD: A case study on building a digital fashion empire (and why community is the secret to growth)

16/ To take this one step further… There is a very clear path for fans to become curators and tastemakers. Ultimately, the best fans and curators will become celebrities themselves.