In 2020, 3 friends started an NFT project
By 2021, they sold their company to Nike for millions
THREAD: A case study on building a digital fashion empire (and why community is the secret to growth)
NFTs are forming the framework for the Web 3.0 owned by the users
This topic intrigued me, and I spent hours of researching that led me into an even deeper rabbit hole I’ll explain below… 🥐