No More Funnels

Loops > Funnels
Ecosystem we participate in
Our real task → Earn our place in culture
Not controlling the journey, but SUSTAINING the LOOP
Buying = social + emotional + culture
The NEW Gen Z’s way
Get Cultural Capital
Lots of small interactions
People don’t want a reasonable case for your product, they want AFFILIATION
The OLD way - Run Ad → Sale
The NEW way - Swirl, bounce, forget, remember → take their time → Randomly buy at 2am (Not really random because there has been MANY touchpoints)
Link: Trust don't begin at Zero
When you meet someone who shares your worldview, you don’t need weeks to trust them. You trust them almost immediately. They don’t have to prove anything to you, because you recognize something in them.
You know that instant sense of “finally, someone who gets it?”
That's trust.
It happens before any proof is offered.
Whe
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