No More Funnels

The NEW Gen Z’s way

1. Get Cultural Capital

2. Lots of small interactions

3. People don’t want a reasonable case for your product, they want AFFILIATION

The OLD way - Run Ad → Sale

The NEW way - Swirl, bounce, forget, remember → take their time → Randomly buy at 2am (Not really random because there has been MANY touchpoints)

Link: Trust don't begin at Zero

When you meet someone who shares your worldview, you don’t need weeks to trust them. You trust them almost immediately. They don’t have to prove anything to you, because you recognize something in them.

You know that instant sense of “finally, someone who gets it?”

That's trust.

It happens before any proof is offered.

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