nightlife metaphysics

I was doing some research for a thought piece today on the importance of physical spaces for brands. And remembered the fantastic 'Eyes of the Skin' by Juhani Pallasmaa.

This quote in particular jumped out at me.

“The elements of architecture are not visual units or gestalt; they are encounters, confrontations that interact with memory.”

Similarly, Protein's very own SEED CLUB positions itself as “a place where people and ideas grow" and it was in fact through SEED CLUB that I discovered The Commons, thanks to an insightful comment from Mike Evans:

“I definitely prefer this concept of a space that you actively program to fulfil certain connection requirements as more convincing than... See more

I think the rise in membership clubs is in response to the accessibility provided by social media. Back in the day, cool clubs / bars were based on IYKYK, which maintained the core vibe based on self-selection but were also at least somewhat inclusive and kept the flow fresh. Now social media has ruined the ability of any cool place to stay cool be... See more

The rise of micro-communities as cultural sanctuaries is remarkable. 🪩 As Boiler Room's research reveals, 65% of young people believe true self-expression emerges through authentic community rather than individual performance. This contradicts the prevailing narrative of a narcissistic youth culture obsessed with personal branding. 🏝️ I witnessed... See more