Narrative
All war propaganda consists, in the last resort, in substituting diabolical abstractions for human beings. Similarly, those who defend war have invented a pleasant sounding vocabulary of abstractions in which to describe the process of mass murder.”
— Aldous Huxley
— Aldous Huxley
Narrative-driven brand building is in collapse.
Post millennial trend update: How the fragmentation of media means there is no longer a single point of origin for the way a brand is experienced, how it’s causing a shift in metaphor from ‘brand as story’ to ‘brand as mosaic’, and the new skillsets marketers will need to... See more
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