MUSIC x

This isn’t about superfans, but better monetizing a passive listening audience on DSPs

“I often wonder why the expectations placed on us by what we think success is, ends up framing it as a challenge, rather than a spiritual journey.”

We all know that we need to think big but start small

A still pertinent critique of Spotify, but also of platform-culture

We’re moving away from the record as the final piece of IP to something more malleable

TikTok eats the music industry for breakfast