Music Marketing

Anything music marketing related. Learning, case studies, etc.

by Maarten · updated 17d ago

Alpha Bets: Marketing Music To A New Generation - Pollstar News
by J.R. Lind
news.pollstar.com
Maarten added 17d ago
“they probably wouldn’t call it marketing”
The state of the attention economy: why don’t fan-first platforms work?
midiaresearch.com
Maarten added 4mo ago
Brands, Politics, and Ethics: Navigating the Complex Landscape of Morality
sensemakers.substack.com
Maarten added 4mo ago
Messaging has to align with values
An introduction to Bilibili
by Lillian Li
lillianli.substack.com
8 highlights
Maarten added 4mo ago
Spotify Hosts Listening Party for Billie Eilish New Album
digitalmusicnews.com
Maarten added 5mo ago
Audio rooms still a thing
Budweiser is turning Spotify into beer ads
fastcompany.com
Maarten added 5mo ago
A cool way to do advertising
Why brands should think like place-makers - MediaCat
mediacatmagazine.co.uk
Maarten added 6mo ago
A big yes to learning from urban theory when it comes to (online) communities
Dance Dance Revolution? | Hubert Adjei-Kontoh
thebaffler.com
Maarten added 6mo ago
We need better music criticism. We need more critical listening
Social is the new streaming… but the cracks are already showing
by Hanna Kahlert
midiaresearch.com
Maarten added 7mo ago
social is disrupting music in the same way streaming once did.
Unlocking Spotify Algorithms: Proven Strategies from 2 Years of Boosting Artist Visibility on Streaming Platforms
by Julie Knibbe
music-tomorrow.com
1 highlight
Maarten added 7mo ago

Alpha Bets: Marketing Music To A New Generation - Pollstar News