Music Marketing

Music Marketing

Anything music marketing related. Learning, case studies, etc.

Beyond the Hype: AI's Practical Applications in Music Marketing and Fan Engagement - Byta Blog

Virginie Berger byta.com

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Ticketing businesses, experts debate resale caps and dynamic pricing

Tara Deschamps thecanadianpressnews.ca

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How AI Can Help Reshape the Music Industry by Doing More of the Little Things (Guest Column)

Rufy Anam Ghazi billboard.com

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Alpha Bets: Marketing Music To A New Generation - Pollstar News

J.R. Lind news.pollstar.com

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“they probably wouldn’t call it marketing”

The state of the attention economy: why don’t fan-first platforms work?

midiaresearch.com

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Brands, Politics, and Ethics: Navigating the Complex Landscape of Morality

sensemakers.substack.com

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Messaging has to align with values

An introduction to Bilibili

Lillian Li lillianli.substack.com

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Spotify Hosts Listening Party for Billie Eilish New Album

digitalmusicnews.com

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Audio rooms still a thing

Budweiser is turning Spotify into beer ads

fastcompany.com

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A cool way to do advertising

Why brands should think like place-makers - MediaCat

mediacatmagazine.co.uk

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A big yes to learning from urban theory when it comes to (online) communities