Mission & purpose

As the hero, you get to stand up to those notions and reframe who you are. You get to teach those around you about who you have become. And this last phase—the landing, the integration, the return—cannot be avoided. Because if you refuse to return home, if you refuse to integrate, then your life just gets heavier. You end up with all of this treasu... See more

Techno-Industrials are addressing larger markets than most software companies can.

They use whichever tools they need to provide better solutions to key bottlenecks with better unit economics than incumbents.

They are more capital efficient than most investors expect.

And they have to be more strategically sound than the average software company.

B... See more

I wanted the brand to have my face. I wanted the product to convey the culture, life, lifestyle, dignity of work. We are a listed company, and I wanted to manufacture a product with dignity. I wanted a profit with dignity. Because the press all talk about the moral ethics of profit. Why can’t we have a dignified profit then?

Would you buy something ... See more