interesting memos written for an internal audience - a company, a campaign, an organization - that shed light on how people really think inside institutions.
Howard Schultz's memo discusses the dilution of the Starbucks experience and the need to refocus on the core values and differentiation from competitors.
one of the greatest things Elon Musk may have done is normalize the idea that businesses can start premium in order to fund lower cost, mass market products later down the line