meaning making in 2025

If you’re building technology for the people now flooding into entrepreneurship, you’re selling to a market where capability is abundant and meaning is scarce.

Then came the existentialists—Sartre, Simone de Beauvoir—who picked up where Nietzsche left off. They said, “We’re free now. We get to create ourselves.” But wow—what an obligation that is. It’s not just a gift, it’s a burden. Suddenly, it’s up to us to define who we are, how we live, what we stand for.

That’s where Sartre’s quote comes in—possibly... See more

when we say “meaning”—or “meaning orientation”—what we’re really talking about is a reading of the world that makes sense. Like: I know who I am. I know what’s going on here. I understand the rules people are playing by. I have a sense of what’s likely to happen if I do X. That’s the foundation. So, my first take at defining “meaning” would be... See more

When you see work untether from reward in foundational systems like labor, finance, and media, you have to reorient your understanding of the market and the consumer. The future of business and culture is not merely about the value these systems unlock—it’s about the behaviors and beliefs they lock in.

We're locking into a very different system that... See more