Masculinity
Donations to the NRA increase 30% the year after a school shooting occurs in a county.
Members of all-male groups are more prone to lying than groups comprised of both men and women. When the first woman joins an all-male group, the rate of lying plummets.
Just a moment...
journals.uchicago.eduWhen men feel their masculinity is threatened, they are 24 percentage-points more likely to want to buy an SUV. They are also willing to pay $7,320 more than non-threatened men for the same vehicle.