marketing

The Laws ofAdvertising

1. Nobody cares

2. If its not seen, its useless

3. You need risk to stand out

4. Don’t bore, seduce.

5. You can’t create by committee

6. Fun > Serious

A great story about marketing and advertising:

About 80 years ago ad man Claude Hopkins had a major problem.

Here it is:

It was Hopkins' job to create advertising to sell Schlitz beer.

Schlitz, an unremarkable beer with nothing to recommend it over any other brew was ranked a miserable 15th in sales in the U.S. beer market.

Claude approached this projec

From David Ogilvy:

Through maddening repetition, some of my obiter dicta have been woven into our culture. Here are some of them:

(1) “We sell – or else."

(2) “You cannot bore people into buying your product; you can only interest them in buying it.”

(3) "We prefer the discipline of knowledge to the anarchy of ignorance. We pursue knowledge the way a p