marketing

You should write something that you yourself would read.”

“OK, but don’t you have any promotional tips?”

“That was a promotional tip.”

You see, when we buy ads - that is, we as in Sentry - we’re not actually buying conversions. That’s not true for all businesses. When I scroll Instagram and buy whaetver junk I run across, I’ve probably never seen the brand before, and its a one-time impulse buy. When you buy Sentry however you’re buying a brand, and what that brand has promised yo... See more

But I absolutely loathe the term content marketing because it sounds so contrived. It sounds like something planned and measured and designed where I don't think that's where the interesting lessons are. I do not think, what is it that the audience exactly wants to hear? That's not where you're gonna get the good stuff. I think the good stuff comes... See more

The fundamental message of marketing must change from "we want your money" to "we share your interests".

In the era of web apps and “product led growth,” the marketing page IS the product’s first mile experience IS the core value and end-to-end experience .