marketing

oh yk that thing

What’s working, and how can we do more of it?” Sounds simple, doesn’t it? Yet, in the real world, this obvious question is almost never asked. Instead, the question we ask is more problem focused: “What’s broken, and how do we fix it?

Dan Heath • Switch: How to Change Things When Change Is Hard

A little corner of the internet to find old and new print and outdoor ads + ONE thing each ad does well.

nobodyreadsads.com

Posting can be fun, entertaining, and even enlightening. But when we want to share a creative act we went deep into the void to create, we owe our work more than a post. We owe it a RELEASE.

A RELEASE is a richer and deeper expression of an idea. A release is not just the work, it’s anticipating the work. There’s an invitation to become part of it... See more

Yancey Strickler • Do you post or do you RELEASE?

content creation non-negotiables

understand your audience & why they are invested in you
understand your core values & use them to keep you aligned
have a goal you’re working towards & excited about. let this guide you as your sense of purpose
build your business like a business w/ structure & guidelines. while you’re creating let your creativity guide you & run free. balance the logic & creativity.

the follow-up questions are:

WHAT are my creative superpowers??

WHO am I meant to serve?

HOW do I give extraordinary value to them?

WHAT is my philosophy/ethos/vision?

Kening Zhu • the guiding question to build wealth as an artist — kening zhu

If Nike announced that they were opening a hotel, you’d have a pretty good guess about what it would be like. But if Hyatt announced that they were going to start making shoes, you would have NO IDEA WHATSOEVER what those shoes would be like. That’s because Nike owns a brand and Hyatt simply owns real estate.

The Elegance of Nothing

Ideas related to this collection