Marketing
8 marketing tactics that specifically work on Boomers (that younger generations see through)
vegoutmag.com
This company sent iPhones with actual bites taken out of them
Appcharge wanted people to feel the 30% tax Apple takes from app developers.
So they sent dozens of iPhones with physical bites removed to industry leaders:
They literally cut chunks out of brand new iPhones, packaged them again, and shipped. They also put up a billboard near a game... See more
Appcharge wanted people to feel the 30% tax Apple takes from app developers.
So they sent dozens of iPhones with physical bites removed to industry leaders:
They literally cut chunks out of brand new iPhones, packaged them again, and shipped. They also put up a billboard near a game... See more
Someone is mailing bitten iPhones to executives 📦
This company sent iPhones with actual bites taken out of them
Appcharge wanted people to feel the 30% tax Apple takes from app developers.
So they sent dozens of iPhones with physical bites removed to industry leaders:
They literally cut chunks out of brand new iPhones, packaged them again, and shipped. They also put up a billboard near a game developer conference last week:
It makes total sense - Appcharge sells a platform for app payments.
The damaged iPhones probably cost them $50K total. But everyone who received one had to show it to their entire office. Then post about it.
My take: Weird physical gifts = conversations that ads can’t buy. Destroying $1,000 phones is a beautiful conversation starter. And it worked. Every exec who opened that box immediately understood: Appcharge is dead serious about killing app store fees.
