Marketing
This company sent iPhones with actual bites taken out of them
Appcharge wanted people to feel the 30% tax Apple takes from app developers.
So they sent dozens of iPhones with physical bites removed to industry leaders:
They literally cut chunks out of brand new iPhones, packaged them again, and shipped. They also put up a billboard near a game... See more
Appcharge wanted people to feel the 30% tax Apple takes from app developers.
So they sent dozens of iPhones with physical bites removed to industry leaders:
They literally cut chunks out of brand new iPhones, packaged them again, and shipped. They also put up a billboard near a game... See more
Someone is mailing bitten iPhones to executives 📦
This company sent iPhones with actual bites taken out of them
Appcharge wanted people to feel the 30% tax Apple takes from app developers.
So they sent dozens of iPhones with physical bites removed to industry leaders:
They literally cut chunks out of brand new iPhones, packaged them again, and shipped. They also put up a billboard near a game developer conference last week:
It makes total sense - Appcharge sells a platform for app payments.
The damaged iPhones probably cost them $50K total. But everyone who received one had to show it to their entire office. Then post about it.
My take: Weird physical gifts = conversations that ads can’t buy. Destroying $1,000 phones is a beautiful conversation starter. And it worked. Every exec who opened that box immediately understood: Appcharge is dead serious about killing app store fees.
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