Marketing
The Meanest Startup Advice I Ever Gave Catapulted My Friend Into the Top 10% in His Industry
Rachel Greenbergehandbook.com
“What if I told you that in order to be in the top 10% of certain industries, all you have to do is show up and market your business every single day? That won’t work for every startup, but in some spaces, it will put you ahead of the pack.”
“One might propose that the entire profit motive behind the genre of creative work made up by brand, marketing, and design is to drive behavior change. We enable customers to do something new — whether by informing them that an option exists, or making it more attractive and effective to choose that option over others.”