Marketing
I want my books to spread because they’re useful, not because I gamed the system.
Derek Sivers
Marketing is the broadcast of a strong argument.
Billy Broas
With email there is no throttling of your reach by an algorithm. You cannot be deplatformed because no-one owns email. It is not a platform, it is a process.
Robin Harford
All roads lead to your emails list.
Ben Settle
One of the very first lessons I learned in the movie business, which is if you are lucky enough to have a fan base, you do what they want 100% of the time or you're fucked
Troy Duffy
The reason Bay’s movies make so much money is because he caters to the fans. He does NOT cater to gatekeeping executives, snobby movie critics who probably can’t even use their iPhone’s camera much less a movie camera, or pedantic film nerds on Twitter and Facebook high on estrogen-fueled rage at Marvel movie casting decisions while typing just to... See more
Ben Settle