mapping ways of reading

By many measures, Follett said, one of the very worst advertising environments is social media: “People are scrolling so tremendously quickly, like on a slot machine in Vegas—is it any wonder no one actually looks at these ads?” One of the most valuable advertising spaces, according to his data, is next to long, absorbing articles from trusted... See more

On the other hand, wherever my eyes moved, something happened. When I opened Microsoft Word, a keyboard floated up. I was told to type using my eyes. I did—or, rather, D-i-d—moving my gaze from letter to letter. For someone used to touch-typing while sometimes ranging his eyes around the room, this immersion in the key-by-key process was a surreal... See more