manifestos and principles
sari and
manifestos and principles
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37signals.com
As with any axiom, you believe it or you don’t. If you do believe it, picture an alternate world B in which it wasn’t true. Once you have pictured that world—picture how that world would imagine an alternate world, C, in which it wastrue. Now, compare these three worlds—A, ours; B; and C.
If everyone is busy making everything,
how can anyone perfect anything?
We start to confuse convenience with joy.
Abundance with choice.
Designing something requires focus.
The first thing we ask is:
What do we want people to feel?
Delight.
Surprise.
Love.
Connection.
Then we begin to craft around our intention.
It takes time.
There are a thousand no’s for... See more
how can anyone perfect anything?
We start to confuse convenience with joy.
Abundance with choice.
Designing something requires focus.
The first thing we ask is:
What do we want people to feel?
Delight.
Surprise.
Love.
Connection.
Then we begin to craft around our intention.
It takes time.
There are a thousand no’s for... See more
Apple, “Intention” | Insights and Inspiration from 50+ Great Examples
Apple principles
Hey everyone—
I’m Jason, CEO here at 37signals.
Email gets a bad rap, but it shouldn’t. Email’s a treasure.
It feels great to get an email from someone you care about. Or a newsletter you enjoy. Or an update from a service you like. That’s how email used to feel all the time.
But things changed.
You started getting stuff you didn’t want from people you... See more
I’m Jason, CEO here at 37signals.
Email gets a bad rap, but it shouldn’t. Email’s a treasure.
It feels great to get an email from someone you care about. Or a newsletter you enjoy. Or an update from a service you like. That’s how email used to feel all the time.
But things changed.
You started getting stuff you didn’t want from people you... See more
A delightfully fresh take on email + calendar, from 37signals
DOOM → BLOOM - S/S 2025
ss2025.metalabel.com
doom→ bloom toggle in the wild!
Impact over refinement
When building something, focus on truly creating an impact before releasing and refining it.
Then, consider focusing on other impactful work before refining your prior releases.
Here is a simple test to see if you're building something impactful: Can you write a blog post about what you're releasing and how it will change your... See more
When building something, focus on truly creating an impact before releasing and refining it.
Then, consider focusing on other impactful work before refining your prior releases.
Here is a simple test to see if you're building something impactful: Can you write a blog post about what you're releasing and how it will change your... See more
Impact manifesto
Vadik Marmeladov's Codes of Practice:
1. Wear the uniform
2. Think long term (like 30 years from now)
3. Build stories and languages, not things
4. Create your own universe (or join ours)
5. Collect samples
6. Be a sample for somebody else... See more
LOT2046