manifestos and principles

If everyone is busy making everything,

how can anyone perfect anything?

We start to confuse convenience with joy.

Abundance with choice.

Designing something requires focus.

The first thing we ask is:

What do we want people to feel?

Delight.

Surprise.

Love.

Connection.

Then we begin to craft around our intention.

It takes time.

There are a thousand no’s for... See more

Sublime is an ethos-driven company.

Here is what we believe:

Intention > Attention

• The destruction of our attention compromises our ability to make sustained progress on anything worthwhile. 

• You don’t need to go live in a cabin or swear off Netflix. You just have to live more deliberately. 

• We are entering the post-information age. The barrier is no

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"Almost without exception, everything society has considered a social advance has been prefigured first in some utopian writing." -David L. Cooperrider

if there’s some odd way that you particularly enjoy doing things, then you should probably prioritize that over any system that anybody else advises you to do.

A company is a cathedral built to shelter an idea that might be true.