manifestos and principles

Our principlesCreation over consumptionTrue happiness comes from deepening your friendships, not racking up more of them. So why do most social products feel so shallow, with a double-tap to like and meaningless story replies? We think friendship is an act of creation, not consumption. After all, the effort is where the love is.Simple apps, not... See more

Once you decide to change your life, actually changing is easy.

Unfortunately, deciding to change is incredibly difficult.

I want to beg you, as much as I can, dear sir, to be patient toward all that is unsolved in your heart and to try to love the questions themselves like locked rooms and like books that are written in a very foreign tongue. Do not now seek the answers, which cannot be given you because you would not be able to live them. And the point is, to live... See more

Principles are universal truths. They apply to everything, and thus, are useless in distinguishing who you are. You need to dig deeper and find what makes you you. You need to know your values. While principles are universal, values are personal.

A simple test is to formulate the opposing value. If your value is "Simplicity" then the opposing value... See more