manifestos and principles

Instagram's original product principles are beautiful in their simplicity: 1. Community first 2. Do the simple thing 3. Do fewer things better 4. Ride the wave

Amazon doesn't have 14 principles. They have one: obsess over customers.

Sublime Principles and Culture (shared internally with the team):

Be fanatic about product excellence

We're not in the business of creating software - we are in the business of building a product people love. Most organizations lower their standards in an effort to move things along and get things off their desks. We have to fight that impulse every

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When you make something for someone else, you get glimpses. When you make something for you, you get goosebumps.