this is why I love the idea of Sublime delivering just-in-time epiphanies as a north star: the right information, exactly when you need it. our brains are meant for having ideas, not for storing them.
We need ritual technology. Technology designed for ritual use.
Why? Most of the software we use daily is designed to engagement-max. Social media feeds, loot boxes, compulsion loops, gang gang yes yes yes ice cream so good. You’re caught in a feedback loop with the algorithm, and you are the squishiest part of that loop.