making sublime

To build up “a huge archive of thinking and feeling” seems a necessary project for any artist, even without publication as the eventual goal.

Few things shock me like my own forgetfulness.

“Instead of finding the product through discovery and iteration the goal is to reverse engineer the vision,” he explains. “If you take an incremental, discovery-led approach, then you might find yourself with product-market fit in a local maximum, building a company that you don’t want to lead.”

In aesthetics, the sublime (from the Latin sublīmis ) is the quality of greatness, whether physical, moral, intellectual, metaphysical, aesthetic, spiritual, or artistic. The term especially refers to a greatness beyond all possibility of calculation, measurement, or imitation.