Lux Ed
A collection that highlights the increasing prevalence of luxury brand strategy in tertiary education.
Steve O'Farrell and
Lux Ed
What happens when the world suddenly reconfigures itself around a very different kind of relationship? The last 20 years of social innovation has leaned into weak ties: distant social relationships that allowed us to trust and extract value on platforms like Yelp, LinkedIn and Facebook. But the next 20 years are already shaping up to look very diff... See more
According to Kapferer, “luxury is superlative, not comparative”. The beauty of luxury is that no one can definitively say whether a Louis Vuitton bag is better than an Hermes bag because that concept doesn’t even make sense
Punch Card Investor • LVMH and the Luxury Strategy
Non comparative
`How does online learning relate to buy now pay later?
By now pay later delays the “pain of paying” - exploits undervaluing future losses.
Where is the satisfaction?
The now of the course experience, the qualification itself or the benefits of the qualification that come in time?
Peer learning: How can education learn from the success of behavior change organizations like Alcoholics Anonymous or weight watchers? How can the social pressure from others around us make us more likely to study, learn new things, and do things we wouldn't otherwise do on our own? (e.g. Microverse)
Erik Torenberg • Opportunities in Education
23: Pain, Sacrifice, and Our New Status Symbols
conceptbureau.com
No longer are we obsessed with flaunting material possessions and extravagant experiences; instead, we’re witnessing the rise of people showcasing their unwavering dedication to self-work, vulnerability and personal growth.
A luxury brand would have a hidden curriculum
Customers must want the product. That sounds simple, I am sure, but to get advertising right is very, very difficult—it’s difficult to get advertising to represent the true brand. Most companies think it is enough to use advertising to present a picture of the product. That’s not enough. You need to project the image of the brand itself.
The latest... See more
The latest... See more
Suzy Wetlaufer • The Perfect Paradox of Star Brands: An Interview with Bernard Arnault of LVMH
At the same time, you want people to constantly reinvent the brand, right?
Yes, otherwise you won’t be current, and a star brand is current—or you could call it fashionable. It is edgy, it has sex appeal, it is modern. In some way, it fulfills a fantasy. It is so new and unique you want to buy it. You feel as if you must buy it, in fact, or else yo... See more
Yes, otherwise you won’t be current, and a star brand is current—or you could call it fashionable. It is edgy, it has sex appeal, it is modern. In some way, it fulfills a fantasy. It is so new and unique you want to buy it. You feel as if you must buy it, in fact, or else yo... See more