Lux Ed
A collection that highlights the increasing prevalence of luxury brand strategy in tertiary education.
Steve O'Farrell and
Lux Ed
23: Pain, Sacrifice, and Our New Status Symbols
conceptbureau.com
No longer are we obsessed with flaunting material possessions and extravagant experiences; instead, we’re witnessing the rise of people showcasing their unwavering dedication to self-work, vulnerability and personal growth.
According to Kapferer, “luxury is superlative, not comparative”. The beauty of luxury is that no one can definitively say whether a Louis Vuitton bag is better than an Hermes bag because that concept doesn’t even make sense
Punch Card Investor • LVMH and the Luxury Strategy
Non comparative
This is what I call the luxury trap. It’s a fatal mistake many brands make. Defining a luxury brand by its functional aspects and high prices cannot replace the value a brand creates.
Daniel Langer • The Luxury Trap: Why it’s a Mistake to Define Luxury By Price
Peer learning: How can education learn from the success of behavior change organizations like Alcoholics Anonymous or weight watchers? How can the social pressure from others around us make us more likely to study, learn new things, and do things we wouldn't otherwise do on our own? (e.g. Microverse)
Erik Torenberg • Opportunities in Education
to be successful, you have to have the combination between modernity and timelessness.
KG • Letter #100: Bernard Arnault (2016)
The Pain of Paying:
“The pain of paying adds a moral tax to consumption”
How much attention do we give to the payment, how do we feel about it, how much do we notice it?
This changes how we feel about payment. How we enjoy the experience
Do ... See more
What was your reaction when you first saw John Galliano’s newspaper dresses?
I was shocked, which is good, of course. A new product is not creative—it is not important—if it does not shock when you first see it.
And after the shock wore off, did your managerial alarm bells start ringing?
I don’t have alarm bells when it comes to creativity. If you ... See more
I was shocked, which is good, of course. A new product is not creative—it is not important—if it does not shock when you first see it.
And after the shock wore off, did your managerial alarm bells start ringing?
I don’t have alarm bells when it comes to creativity. If you ... See more