Lux Ed

This is what I call the luxury trap. It’s a fatal mistake many brands make. Defining a luxury brand by its functional aspects and high prices cannot replace the value a brand creates.

At the same time, you want people to constantly reinvent the brand, right?

Yes, otherwise you won’t be current, and a star brand is current—or you could call it fashionable. It is edgy, it has sex appeal, it is modern. In some way, it fulfills a fantasy. It is so new and unique you want to buy it. You feel as if you must buy it, in fact, or else... See more

`How does online learning relate to buy now pay later? By now pay later delays the “pain of paying” - exploits undervaluing future losses. Where is the satisfaction? The now of the course experience, the qualification itself or the benefits of the qualification that come... See more

to be successful, you have to have the combination between modernity and timelessness.