Lux Ed
A collection that highlights the increasing prevalence of luxury brand strategy in tertiary education.
Steve O'Farrell and
Lux Ed
According to Kapferer, “luxury is superlative, not comparative”. The beauty of luxury is that no one can definitively say whether a Louis Vuitton bag is better than an Hermes bag because that concept doesn’t even make sense
Punch Card Investor • LVMH and the Luxury Strategy
Andrew Reeves added 6mo
23: Pain, Sacrifice, and Our New Status Symbols
conceptbureau.com
Andrew Reeves added 6mo
No longer are we obsessed with flaunting material possessions and extravagant experiences; instead, we’re witnessing the rise of people showcasing their unwavering dedication to self-work, vulnerability and personal growth.
`How does online learning relate to buy now pay later?
By now pay later delays the “pain of paying” - exploits undervaluing future losses.
Where is the satisfaction?
The now of the course experience, the qualification itself or the benefits of the qualification that come in time?
David Rood added 6mo
My claim is that luxury goods are gradually becoming a noisier signal of one's position in society. This isn't to say that they don't still confer status — they clearly do. People still buy material items to signal their status. But because they've become a noisier signal over time, people are starting to signal their status with their beliefs and ... See more
The Profile Interview: Author Rob Henderson on Why We Hold ‘Luxury Beliefs’ and Develop ‘Status Anxiety’
Andrew Reeves added 6mo
The problem is that the quality of timelessness takes years to develop, even decades. You cannot just decree it. A brand has to pay its dues—it has to come to stand for something in the eyes of the world. But you can, as a manager, enhance timelessness—that is, create the impression of timelessness sooner rather than later. And you do that with unc... See more
Suzy Wetlaufer • The Perfect Paradox of Star Brands: An Interview with Bernard Arnault of LVMH
Steve O'Farrell added 6mo
What happens when the world suddenly reconfigures itself around a very different kind of relationship? The last 20 years of social innovation has leaned into weak ties: distant social relationships that allowed us to trust and extract value on platforms like Yelp, LinkedIn and Facebook. But the next 20 years are already shaping up to look very diff... See more
Andrew Reeves added 6mo
The Pain of Paying:
“The pain of paying adds a moral tax to consumption”
How much attention do we give to the payment, how do we feel about it, how much do we notice it?
This changes how we feel about payment. How we enjoy the experience
Do we want to increase or decrease the pain of paying for online education
https://youtu.be/rkwAmSGfo-o
David Rood added 6mo
Andrew Reeves added 5mo