Lux Ed
A collection that highlights the increasing prevalence of luxury brand strategy in tertiary education.
Steve O'Farrell and
Lux Ed
The Pain of Paying:
“The pain of paying adds a moral tax to consumption”
How much attention do we give to the payment, how do we feel about it, how much do we notice it?
This changes how we feel about payment. How we enjoy the experience
Do we want to increase or decrease the pain of paying for online education
https://youtu.be/rkwAmSGfo-o
Peer learning: How can education learn from the success of behavior change organizations like Alcoholics Anonymous or weight watchers? How can the social pressure from others around us make us more likely to study, learn new things, and do things we wouldn't otherwise do on our own? (e.g. Microverse)
Erik Torenberg • Opportunities in Education
`How does online learning relate to buy now pay later?
By now pay later delays the “pain of paying” - exploits undervaluing future losses.
Where is the satisfaction?
The now of the course experience, the qualification itself or the benefits of the qualification that come in time?
A luxury brand would have a hidden curriculum
Luxury is no longer about simply reviving heritage codes of the past, but rather it’s a dream space. Status is therefore found in radical solutions and ground-breaking projects.
Victoria Buchanan • Vol.17: Victoria Buchanan: Surrealism, World Saving Luxury + Fractional Work
At the same time, you want people to constantly reinvent the brand, right?
Yes, otherwise you won’t be current, and a star brand is current—or you could call it fashionable. It is edgy, it has sex appeal, it is modern. In some way, it fulfills a fantasy. It is so new and unique you want to buy it. You feel as if you must buy it, in fact, or else yo... See more
Yes, otherwise you won’t be current, and a star brand is current—or you could call it fashionable. It is edgy, it has sex appeal, it is modern. In some way, it fulfills a fantasy. It is so new and unique you want to buy it. You feel as if you must buy it, in fact, or else yo... See more
Suzy Wetlaufer • The Perfect Paradox of Star Brands: An Interview with Bernard Arnault of LVMH
Each year, new products account for approximately 15 % of LVMH sales, and some of them enjoy operating margins of up to 47 % . (For a list of the company’s brands, see the exhibit “The House of Arnault.”) What makes these statistics all the more remarkable is that many of these products at first appear utterly outlandish—a kidney-shaped handbag cov... See more
