Lux Ed
A collection that highlights the increasing prevalence of luxury brand strategy in tertiary education.
by Steve O'Farrell and · updated 2mo ago
Lux Ed
A collection that highlights the increasing prevalence of luxury brand strategy in tertiary education.
by Steve O'Farrell and · updated 2mo ago
Andrew Reeves added 4mo ago
Andrew Reeves added 4mo ago
According to Kapferer, “luxury is superlative, not comparative”. The beauty of luxury is that no one can definitively say whether a Louis Vuitton bag is better than an Hermes bag because that concept doesn’t even make sense
Andrew Reeves added 4mo ago
Steve O'Farrell added 4mo ago
Steve O'Farrell added 4mo ago
Steve O'Farrell added 4mo ago
Steve O'Farrell added 4mo ago
Steve O'Farrell added 4mo ago
Steve O'Farrell added 4mo ago