Thousands of people will want to start a Substack or podcast. Something like 1% of them or less will stick with it consistently for 2+ years. If you commit to things for 10+ years, you develop what appear to be superpowers
"the gradual + slow build of something beautiful and substantial interests me more than suddenly giving into what feels convenient or pleasurable in one slice of a moment in time" https://t.co/SyooBOYZ4p
As people contort themselves to please the algorithm for short-term payouts, there’s even more of the less legible, less liquid, but ultimately more important long-term value up for grabs for you if you continue to just be yourself and talk about whatever lights your fire, algorithm be damned.