When my dad and I started Philz, we didn’t open our second store until nearly 5 years after founding. It takes time to set the foundation. The beauty of brick & mortar is you learn in real time and can iterate in the moment.
I also think a lot about the old, iconic structures around the world that have stood the test of time and, in many cases, where we aren’t quite sure of all the details of how they were constructed. Marvels like the Colosseum, Roman aqueducts, or the Great Wall. Incredible architectural feats that were, by necessity, built to last and built slowly –... See more
It took 4.5 years and ~$1bn raised for OpenAI to launch GPT-3, which was their first PMF product.
That breaks every “rule” in the startup world, around mvp and being capital light pre-pmf.
Goes to show you that you have to define your own rules to get outsized success.