We tend to overestimate what we can do in a day, and underestimate what we can achieve in a decade. Miraculous things can be accomplished if you give it ten years. A long game will compound small gains to overcome even big mistakes.
When my dad and I started Philz, we didn’t open our second store until nearly 5 years after founding. It takes time to set the foundation. The beauty of brick & mortar is you learn in real time and can iterate in the moment.
That's another thing too, where I'm only interested in people that do things for a long period of time. There is a subset of people that can start a great business or be a great investor for two years, five years, 10 years. I'm interested in people that, you started the conversation saying about Edwin Land and Estee Lauder. Okay. Two obsessives.... See more