Local Community

Through data we collected in 2024, we found that most people in the U.S. had little sense of belonging in their community. Most don't feel accepted or "fit in" with others in the places they live, and this non-belonging crisis is leading to less involvement in community events and activities.

We agree with those who think revitalizing place-based identities and local engagement may help to break down these walls. If we redirect people’s attention back to local politics and working with fellow community members on projects that have a tangible impact, perhaps we can restart a positive feedback loop and regenerate the crosscutting... See more

One way to create a shared context is through shared struggle. This is why many organizations implement ritualized hazing3 to initiate new members, but the important thing is not the hazing, it’s the sense that you are working together with your fellow humans to achieve a super-human goal. Whether that’s to develop vaccines, to drywall a shelter,... See more

Strong ties like family, close friends, and churches are where ideas are nurtured and meaning is deepened. They are necessary, but limited. Weak ties are how information travels, how opportunities surface, how culture spreads. It is part of why social platforms are powerful. They dramatically increase our number of weak ties.

Strong ties create... See more