leadership
The King of Bhutan's coronation pledge is beautiful:
“Throughout my reign I will never rule you as a King. I will protect you as a parent, care for you as a brother and serve you as a son. I shall give you everything and keep nothing; I shall live such a life as a good human being that you may find it worthy to serve as... See more
Alex MacCawx.comAccording to Ken Chenault, the legendary former CEO of American Express and current chairman of venture firm General Catalyst, the job of a leader is to deliver on two sometimes conflicting mandates: creating hope, and defining reality.

Rick Rubin on turning Metallica around
It’s always better to think and work backwards from great than it is to work forward from good
“A leader is a dealer in hope.” - Napoleon
"The best leaders are exothermic. Every atom jiggles faster around them. There is no chance for stasis.”
-Tobi Lutke