language

The power of qualitative research is its magical ability to generate description. Where quantitative measures, qualitative describes the qualities of the human experience
Peter Spear • The Question of Why
Names are powerful.
They shape how we think — both consciously and subconsciously.
Here are 10 name changes that flipped public perception:
Nathan Baughtwitter.comEunoia: Words that Don't Translate
eunoia.worldLet's reconsider our "users"
jacks.tumblr.comThreads
threads.netthe power of language
