Landing page inspo

A hero’s journey—for your website’s homepage hero. In this 🧵, I’ll use Airbnb’s hero evolution to chart the path from newcomer to established category leader.
Danielle LaRoytwitter.comreally like Buttondown's about / landing page
nice little sparks of copy that lead with the why.
this is the landing page for the stoa
there’s something so simple and powerful about defining in one word the change you seek to make in your customer’s lives

