IP Strategy

These proof of concept short stories have emerged as something akin to the dizzying deals made for spec scripts decades ago. This sale also marks 12:01 Films and Verve’s 25th short story overall on their current run… Several of the stories have been adapted and published as novels through a Simon & Schuster label called 1201 Books. The real proof of life for these short stories will be the success of the movies made from them. About four of them are moving close to production starts.

There is a lot of talk about this community filmmaking movement. Ivan Askwith and I believe it will require the creation and adoption of a new above-the-line role: the Community Producer. This new role would designate an experienced practitioner who is responsible for cultivating, strengthening, and managing communities from project inception through distribution and beyond, with an understanding of the distinct patterns of how communities organize across fan culture, movement building, activism and impact.

The library-building approach—where studios indefinitely own and exploit creative works—belongs to the pre-digital era. It's a business model designed for scarcity, not abundance.