As a potential buyer of a business, don’t get wrapped up in financial jargon and overcomplicated questions
Questions To Ask: What does this business do? Why do people buy this business and not the other business? How do you make money? How did this start? How did you get here?
Lesson: “And so it’s just asking really simple questions, like why is the
The better the investor, the simpler the questions. When I started, I was obsessed with jargon, complex questions and spreadsheets. Now I ask things like “what does it do?”, “why do people buy it?”, and “why are you selling?”. And I never do more math than I can fit on a napkin.