investing

Strategy, sales, go to market, customer acquisition and marketing have always mattered but in an era of software companies, the engineers called the shots. We all stood in line waiting for them as the internet blossomed and boomed. This is flipping as we speak.

The problem is that when a strategy becomes successful it becomes widely mimicked, and when it becomes widely mimicked it changes the environment, and when it changes the environment, it changes the strategy. Managers lose their edge not because they’ve changed but because the market has. Thus, there is no "equilibrium" here. Just a never-ending... See more