internet culture

The one thing I thought was funny about Anu’s piece is that it claims “no one owns taste” but then sort of poo-poo’s the anticipated reaction of people that views the subject of taste as their “special territory”.

You can’t have both of these things. And it’s what tech people broadly get wrong about many other intersectional dialogues. Either no on... See more

Such guides go by many names—call them influencers, or content creators, or just “this one guy I follow.” Guided by their own cultivated sense of taste, they bring their audiences news and insights in a particular cultural area, whether it’s fashion, books, music, food, or film.

Perhaps the best way to think of these guides is as curators; like a mu... See more

Fashion implies a desire to see and be seen while affirming the need for public spaces and occasions. To the tech world, those positive externalities look suspiciously inefficient

Once front-running other participants in financial markets or cultural production becomes a common strategy, trends become inefficiencies – temporary blips of difference or spikes in value that are bound for correction. Being early as a meta is replaced by catching people offsides. Betting on the return to the mean.

This is also what the internet is becoming: a dark forest.

In response to the ads, the tracking, the trolling, the hype, and other predatory behaviors, we’re retreating to our dark forests of the internet, and away from the mainstream.

This very email is an example of this. This theory is being shared on a private channel sent to 500 people who I kno... See more

I’ve come to think there’s a Cultural Doppler Effect.What sounds right in the moment feels different and dated to a time and place later on. This is true of fashion, design, music, beliefs, literally everything.

The Cultural Doppler Effect is what makes “retro.” As past cultural waves wash over us, their context is not as they first appeared. They r... See more

Like newsletters, what’s said in podcasts is non-indexed, non-optimized, and non-gamified. It’s a more forgiving space for communication than the internet at large.

Dark forests like newsletters and podcasts are growing areas of activity. As are other dark forests, like Slack channels, private Instagrams, invite-only message boards, text groups, Sna... See more

For all the hype that surrounds them, neural networks can’t reflect or explain anything deeper about cultural or societal phenomena any more than sharing a favorite character from The Office can predict long-term compatibility with a Tinder match. These systems can only instrumentalize taste; they turn any expression of self into a reductive data p... See more

While seemingly open-ended and allowing for an infinite recombination of elements, the idea of “vibes” is reductive. It discourages the more difficult work of interpretation and the search for meaning that defines human experience. It diverts attention away from narrative and moral implications in favor of foregrounding the idea of affect as inexpl... See more