internet culture

Instead of withdrawing, I encourage my students to dive deeper, engaging with platforms as if they were close reading a work of literature. In doing so, I believe that we can not only better understand a platform's ideological premises, but also the inevitable cracks in a rigid software logic that enables the surprising, delightful messiness of... See more

We shifted from cyberpunk manifestos, to corporate networks and the commoditization of the user for economic extraction.

Cyberspace is a black hole. It absorbs energy and personality. And then represents it as an emotional spectacle. It is done by businesses that commodify human interaction and emotion. And we are getting lost in the spectacle.

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Put through that process, reality usually hits like a truck. Many concepts that sound good on paper are infeasible to implement, or simply don’t produce the expected results. It’s frustrating when that happens, of course, but the pace of experimentation and learning at a startup is unparalleled. I think this is an especially important form of rigor... See more

Fashion implies a desire to see and be seen while affirming the need for public spaces and occasions. To the tech world, those positive externalities look suspiciously inefficient

They believed, that instead of trying to change the world outside. The new radicalism should try to change what was inside people’s heads. And the way to do this, was through self-expression. Not collective action.

— Hypernormalisation

This idea clearly spread and maintained to the present day. Where putting a graphic on a hat or shirt is “impacting... See more

Another few decades later, in 2024, it’s difficult to even remember the world that came before this. No Logo feels dated in 2024 because it’s a dispatch from the twilight of the (comparatively) unbranded world that has since been overwritten, the logic of branding having escaped its traditional corporate confines, now internalized by subcultures,... See more

If a simplistic description of AI is computers learning to be more human, then the persistence of Hawk Tuah for six months and counting is the inverse: Humans learning how it feels to be a computer—forced to remember, unable to move on, endlessly consuming and regurgitating our past output in slightly different formats—a video here, a podcast... See more