internet culture

Another few decades later, in 2024, it’s difficult to even remember the world that came before this. No Logo feels dated in 2024 because it’s a dispatch from the twilight of the (comparatively) unbranded world that has since been overwritten, the logic of branding having escaped its traditional corporate confines, now internalized by subcultures,... See more

Let’s start with the reality that this idea of satiating the internal of an individual is also deeply embedded in the philosophy of internet technologies. That Ayn Rand was, and maintains to be, a philosophical hero that helped to invent the mythos of the self-made Silicon Valley hero that many founders strive to be.

This situation, where more data is the goal, means there is great collection software and terrible decision making software. We are told to star, favorite, and bookmark everything. Yet, like real life hoarders, we cannot say what exactly we collected or why. Nor can we find any of it. How many times have you spent an hour trying to find that one... See more

If a simplistic description of AI is computers learning to be more human, then the persistence of Hawk Tuah for six months and counting is the inverse: Humans learning how it feels to be a computer—forced to remember, unable to move on, endlessly consuming and regurgitating our past output in slightly different formats—a video here, a podcast... See more

They believed, that instead of trying to change the world outside. The new radicalism should try to change what was inside people’s heads. And the way to do this, was through self-expression. Not collective action.

— Hypernormalisation

This idea clearly spread and maintained to the present day. Where putting a graphic on a hat or shirt is “impacting... See more