intangible value
by sari and · updated 3mo ago
intangible value
- The concept of efficiency — how much one can accomplish per unit of time (or per dollar, etc.) — requires a quantitative numerator as well as a denominator. It requires a metric. Therefore, it tells us nothing about results we cannot quantify or measure. When we gear our society around efficiency, we produce more and more of the measurable, while t... See more
sari added 7mo ago
- But, actually, it's suddenly come to me after years working in the business, that what we create in advertising, which is intangible value -- you might call it perceived value, you might call it badge value, subjective value, intangible value of some kind -- gets rather a bad rap. If you think about it, if you want to live in a world in the future ... See more
from Rory Sutherland: Life lessons from an ad man by Rory Sutherland
sari added 1y ago
- How many problems of life can be solved actually by tinkering with perception, rather than that tedious, hardworking and messy business of actually trying to change reality?
from Rory Sutherland: Life lessons from an ad man by Rory Sutherland
sari added 1y ago
- Mr. Johnson’s perspective with respect to the role of accounting in a chaordic world is spot-on. In the years ahead we must get beyond numbers and the language of mathematics to understand, evaluate, and account for such intangibles as learning, intellectual capital, community, beliefs, and principles, or else the stories we tell of the value and p... See more
from ACCOUNTING IN A CHAORDIC WORLD - Dee W Hock by Dee Hock
sari added 1y ago
To put a value on the digital world by only tallying the money that changes hands is a little like trying to place a value on sex by simply measuring the amount spent on prostitution
from Rory Sutherland: The Wiki Man by Rory Sutherland
sari added 1y ago
Or take the value of Wikipedia. The creation of this is more or less akin to installing a Bodleian library in every house in Britain. Does this massive new wealth register on GDP figures? Not a blip. Or the new availability of blogs and podcasts. Tremendous writers who, just a decade ago, would have been lecturing to half-empty theatres are now re
... See morefrom Rory Sutherland: The Wiki Man by Rory Sutherland
sari added 1y ago
- there’s simply no way around the fact that we’re pretty fed up with a certain philosophical framework in Silicon Valley. It has many names: the growth mindset. OKRs. KPIs. Even Minimalism — the predominant aesthetic of our era. But at its core, it all comes down to one thing: the relentless optimization of everything in our world.
this mindset has l... See morefrom Optimizing for Feelings by browsercompany.substack.com
sari added 1y ago
Ideas related to this collection