Insights

“I love it” at very first glance of a new brand means it’s too familiar (and explains why cohorts of new DTC brands all look the same). The better sign is when, at first glance, you’re a little uncomfortable - need to brew on it - and then gradually like it more and more…

Always stick to what makes you weird, odd, strange, different. That’s your source of power.

“You’re doing it all wrong,” said someone doing nothing at all.

give away all your secrets and create new ones

My flow chart on the decision process I go through when deciding whether I want to do something. I’m making #dailyart https://t.co/rdkktjpYhb