Insights

Always stick to what makes you weird, odd, strange, different. That’s your source of power.

“I love it” at very first glance of a new brand means it’s too familiar (and explains why cohorts of new DTC brands all look the same). The better sign is when, at first glance, you’re a little uncomfortable - need to brew on it - and then gradually like it more and more…

My flow chart on the decision process I go through when deciding whether I want to do something. I’m making #dailyart https://t.co/rdkktjpYhb

“You’re doing it all wrong,” said someone doing nothing at all.

give away all your secrets and create new ones