innovation

Peter Drucker saidthat “business has only two functions — marketing and innovation .” Marketing and innovation have one thing in common – satisfying the unmet needs of the customer. The customer, thus, is at the heart of ecosystem thinking. And the customer lies outside the business.

Wondering if chat GPT plug-ins are the new App Store or the new Alexa skills. And, by extension, an admission that this is orders of magnitude less powerful than it looks.

P&G used to have somebody in charge of what they called commercial innovation, which is broadly defined as selling your product in different ways, without fundamentally changing the product itself.

Rail travel is a great example of an industry that is ripe for commercial innovation.

In Germany they have the BahnCard. A 25, 50, or 100 BahnCard are... See more