innovation
Peter Drucker saidthat “business has only two functions — marketing and innovation .” Marketing and innovation have one thing in common – satisfying the unmet needs of the customer. The customer, thus, is at the heart of ecosystem thinking. And the customer lies outside the business.
ECOSYSTEM STRATEGY – ECOSYSTEMATIC

It’s not that entrepreneurs are natural rule-breakers. Rather … they want self-direction. They aren’t going to take the world at face value. They have to figure it out for themselves.
The answer, I think, is what it almost always is: that inventors are simply extremely rare. People can have all the incentives, all the materials, all the mechanical skills, and even all the right general notions of how things work. As we’ve seen, even Savery himself was apparently inspired by the same ancient experiment as everyone else who worked... See more
Anton Howes • Age of Invention: Why wasn't the Steam Engine Invented Earlier? Part III

Age of Invention: Why wasn't the Steam Engine Invented Earlier? Part III
Anton Howesantonhowes.substack.com
When you’re focused on something few others are thinking about, you find yourself constantly making the case to yourself and others that your vision is worth pursuing and worthy of other people’s attention. This ongoing need to justify your work creates a significant emotional overhead.