innovation

Most big technology companies are competitor focused. They see what others are doing, and then work to fast follow. In contrast, 90 to 95 percent of what we build in AWS is driven by what customers tell us they want.
Invent and Wander Quotes by Jeff Bezos

Our research shows that leaders at genuinely innovative companies consciously avoid that trap by deliberately seeking and spending time with people we call innovation catalysts: individuals who have a knack for cultivating networks that combine a sense of community and a diversity of perspectives.
observed: don’t expect customers to celebrate a major innovation before they get use to it. at first blush most customers prefer familiarity, even if a step-function improvement awaits.
scott belskyx.com