innovation
That right there is the recipe for genuine innovation:
- Embrace uncertainty and the fact one doesn’t know the future.
- Understand that people are inventing things — and not just technologies, but also use cases — constantly.
- Remember that the art comes in editing after the invention, not before.
Stratechery by Ben Thompson • Stratechery by Ben Thompson

Betting on Unknown Unknowns - by Alexandr Wang Betting on Unknown Unknowns
Alexandr Wangalexw.substack.com“I discovered, to my amazement, that all through history there had been resistance— and bitter, exaggerated, last-ditch resistance— to every significant technological change that had taken place on earth. Usually the resistance came from those groups who stood to lose influence, status, money as a result of the change. Although they never advanced
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Never forget that time Mckinsey told AT&T that cell phones would be a “niche” market and it ended up costing the company $12B+. https://t.co/HMoLD5jJNe
never hire McKInsey
