innovation

Never forget that time Mckinsey told AT&T that cell phones would be a “niche” market and it ended up costing the company $12B+. https://t.co/HMoLD5jJNe

One does not get a jet engine by improving the propeller. One does not breed horses until they give birth to a car. Telephones did not come from research on mail. Where on earth did the inspiration for the transistor and these other "leaps" of innovation come from to begin with?

One area where I think we are especially distinctive is failure. I believe we are the best place in the world to fail (we have plenty of practice!), and failure and invention are inseparable twins. To invent you have to experiment, and if you know in advance that it’s going to work, it’s not an experiment. Most large organizations embrace the idea... See more