innovation
Reza Saeedi and
observed: don’t expect customers to celebrate a major innovation before they get use to it. at first blush most customers prefer familiarity, even if a step-function improvement awaits.
scott belskyx.comThat right there is the recipe for genuine innovation:
- Embrace uncertainty and the fact one doesn’t know the future.
- Understand that people are inventing things — and not just technologies, but also use cases — constantly.
- Remember that the art comes in editing after the invention, not before.