innovation

When you’re focused on something few others are thinking about, you find yourself constantly making the case to yourself and others that your vision is worth pursuing and worthy of other people’s attention. This ongoing need to justify your work creates a significant emotional overhead.

Peter Drucker saidthat “business has only two functions — marketing and innovation .” Marketing and innovation have one thing in common – satisfying the unmet needs of the customer. The customer, thus, is at the heart of ecosystem thinking. And the customer lies outside the business.

Iconic successes seemed outright strange at first: Amazon (wait days to receive a product you’ve never seen), eBay (buy beanie babies from someone thousands of miles away), Google (trust an algorithm to answer your questions), LinkedIn (publicly post your resume), Facebook (share personal updates with people you haven’t seen in years), Airbnb (stay... See more

Go all in on where you think the future is, regardless of where it currently is. Mute the world then build your own world.

Almost everything that makes up our world first appeared in a solitary head—the innovations, the tools, the images, the stories, the prophecies, and religions—it did not come from the center, it came from those who ran from it.