innovation

Never forget that time Mckinsey told AT&T that cell phones would be a “niche” market and it ended up costing the company $12B+. https://t.co/HMoLD5jJNe
never hire McKInsey
Histography - Timeline of History
histography.ioobserved: don’t expect customers to celebrate a major innovation before they get use to it. at first blush most customers prefer familiarity, even if a step-function improvement awaits.
scott belskyx.com
Harness Your Network to Unlock Innovation
hbr.org



