innovation
Peter Drucker saidthat “business has only two functions — marketing and innovation .” Marketing and innovation have one thing in common – satisfying the unmet needs of the customer. The customer, thus, is at the heart of ecosystem thinking. And the customer lies outside the business.
ECOSYSTEM STRATEGY – ECOSYSTEMATIC
If you have unconventional ideas, you can create a large impact by forcing those ideas onto people and systems that exist in conventional institutions
-Palmer Luckey
Competing Against Luck: The Story of Innovation and Customer Choice
Clayton M. Christensen • 3 highlights
amazon.com
“I discovered, to my amazement, that all through history there had been resistance— and bitter, exaggerated, last-ditch resistance— to every significant technological change that had taken place on earth. Usually the resistance came from those groups who stood to lose influence, status, money as a result of the change. Although they never advanced
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Bad things can happen fast but almost all good ideas happen slowly and face initial resistance.
