Indoor farming
Controlled environment farming (CEA)
Indoor farming
When the world zigs. Zag.
Alex Murrell • The age of average
Fresh Gourmet Mushrooms | Mushroom Grow Kits Kansas City
mycoplanetkc.com
KC-grown mushrooms
It’s not always “get more to do more”, sometimes it’s “get more to do less”. Subtract.
Use varieties not available in stores, particularly ones that focus on nutrition and flavor over weather resistance and shelf life
Crowdsource R&D and harvesting to reduce capital and operating costs. Look for overlooked labor pools for win-win situations (nursing home, “disabled” folk, etc.)
Places to put a smallish indoor farm:
Roof of big box stores
In shipping containers in overflow parking
Bankrupt/old retail space (Kmart)
Remote places (Anchorage, AK)
Food deserts
The best companies create their own sectors. As a general matter, the most promising companies (at least from our perspective as investors) tend to share a few characteristics:
They are not popular (popular investments tend to be pricey; e.g., Groupon at so many dozens of billions).
They are difficult to assess (this contributes to their lack of popu... See more
They are not popular (popular investments tend to be pricey; e.g., Groupon at so many dozens of billions).
They are difficult to assess (this contributes to their lack of popu... See more
What happened to the future? - Founders Fund
If you let others define your product category and follow accepted playbooks, you’re playing the game on others’ terms, including their market size.
Rippling and the Return of Ambition - Founders Fund
Overview of DePIN - decentralized physical infrastructure network
Virtuous trade-offs are different from normal hard-choice trade-offs. If you can make a virtuous trade-off, you end up with two good attributes, instead of one good and one bad. This is really creative simplifying -- ingenuity that trumps iron laws.
Price Simplifying Vs. Proposition Simplifying: Understanding Your Options | Entrepreneur
You can have both price-simplifying (mass market) and proposition-simplifying (premium market)