Increasing your Luck Surface Area

Really unpopular opinion for designers: it's easier, more joyful and beneficial to do free work for someone you like, than design and release your perfect portfolio with case studies. The only rule for free work is that you should be the one to offer it, and not asked to do it.

two ways people grow their online presence: 🔚 assuming your audience a priori and building it 🔜 being authentic online and finding out who your audience is mechanical/engineering vs. organic/emergent

In a moment of randomness, I've came across this newsletter issue by @tomcritchlow on getting more client work. Now that I'm refocusing on indie-ness, I realize this is something I do whenever I seek work: posting on socials, emailing former colleagues, and texting friends. https://t.co/JjwBEFGI3G

"The amount of serendipity that will occur in your life is directly proportional to the degree to which you do something you're passionate about combined with the total number of people to whom this is effectively communicated." https://t.co/KfFpouh7Dm