airdrops are cool - we love the "free" $, but bootstrapping a community around a token drop does little more than gather a community of speculators, rather than actual users.
1) do token holders care about the community?
2) what utility is associated with holding the token?
“Gyms sell the dream of transformation while banking on the reality of abandonment.”
Critical Q for consumer social founders: are you building a content or context network?
The answer should drive your choice of KPIs, growth strategy, and resource allocation. Here's why 👇