Incentive Design
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Incentive Design
Critical Q for consumer social founders: are you building a content or context network?
The answer should drive your choice of KPIs, growth strategy, and resource allocation. Here's why 👇
I’m increasingly of the belief that incentive design is the most important problem to work on. Humans are good at overcoming obstacles when they have reason to do so — the worst problems tend to be ones of cooperation, not technological or scientific understanding.
descriptiontwitter.comPEOPLE IN SYSTEMS DO NOT DO WHAT THE SYSTEM SAYS THEY ARE DOING.
University professors chase grants, not student enlightenment. VCs nurture personal brands alongside deals. Startup founders optimize funding metrics over customer needs.
THE SYSTEM ITSELF DOES NOT DO WHAT IT SAYS IT IS DOING.
The restaurant business is actually the alcohol business.... See more
University professors chase grants, not student enlightenment. VCs nurture personal brands alongside deals. Startup founders optimize funding metrics over customer needs.
THE SYSTEM ITSELF DOES NOT DO WHAT IT SAYS IT IS DOING.
The restaurant business is actually the alcohol business.... See more
Tina He • The Art of Understanding What's Going On
“Gyms sell the dream of transformation while banking on the reality of abandonment.”
What really broke down in Google’s original vision is the incentive system they were building towards. There is a very specific subset of information you’re interested in “organizing” when you’re trying to serve the perfect ad.