airdrops are cool - we love the "free" $, but bootstrapping a community around a token drop does little more than gather a community of speculators, rather than actual users.
1) do token holders care about the community?
2) what utility is associated with holding the token?
The thesis for value accrual in the social token ecosystem is straightforward.
Social token platforms with strong token economic models – that directly capture value from social tokens – will have the greatest opportunity to accrue revenue and value from social tokens.
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