There’s this cool idea in software that you “ship your org chart” called Conway’s law:
“Organizations, who design systems, are constrained to produce designs which are copies of the communication structures of these organizations”
I’d offer a similar law for investors: “you ship your capital... See more
and I’d offer a similar law for companies - your company mimics the incentives of its investors.
What really broke down in Google’s original vision is the incentive system they were building towards. There is a very specific subset of information you’re interested in “organizing” when you’re trying to serve the perfect ad.
I’m increasingly of the belief that incentive design is the most important problem to work on. Humans are good at overcoming obstacles when they have reason to do so — the worst problems tend to be ones of cooperation, not technological or scientific understanding.
Critical Q for consumer social founders: are you building a content or context network?
The answer should drive your choice of KPIs, growth strategy, and resource allocation. Here's why 👇
DAOs are laboratories for governance. And they’re the ultimate playground for coordination games.
Once we solve governance and coordination, the true power of the Internet will be unlocked.