airdrops are cool - we love the "free" $, but bootstrapping a community around a token drop does little more than gather a community of speculators, rather than actual users.
1) do token holders care about the community?
2) what utility is associated with holding the token?
Only launch a token when you have figured out:
1. How the community can participate towards meaningful objectives for the network (give tokens for work to be done)
2. Who to distribute ownership to (making sure you are distributing ownership to those that create the most value)