Only launch a token when you have figured out:
1. How the community can participate towards meaningful objectives for the network (give tokens for work to be done)
2. Who to distribute ownership to (making sure you are distributing ownership to those that create the most value)
Prediction: Incentive designer will be a new title in web3. I think of it as a product designer that can draw on principles from economics/tokenomics, psychology, and engineering. Incentives govern everything!