I’m increasingly of the belief that incentive design is the most important problem to work on. Humans are good at overcoming obstacles when they have reason to do so — the worst problems tend to be ones of cooperation, not technological or scientific understanding.
Prediction: Incentive designer will be a new title in web3. I think of it as a product designer that can draw on principles from economics/tokenomics, psychology, and engineering. Incentives govern everything!