Airdrops are inefficient token distribution mechanisms since they don’t measure how valuable of a contributor a token recipient is
Why reward a token to someone if they aren’t going to contribute to the network?
We need to be better than just rewarding early users
The thesis for value accrual in the social token ecosystem is straightforward.
Social token platforms with strong token economic models – that directly capture value from social tokens – will have the greatest opportunity to accrue revenue and value from social tokens.
1/