Identity

As a consumer, you subscribe to one vision or another: what’s your version of hiking out doors? What type of vibe are you about? Purist? Gorpy? High intensity? Meditative? But in all cases, the branded subculture itself is the main thing, while the role of physical goods is diminished. Their job is not to drive value, but to add another layer of de

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asking identity-related questions such as “who am I?” creates a layer of abstraction between emotion and perception that is largely just a distraction from action. Instead, it works better to just do. As Giannis Antetokounmpo once said, “When I focus on the past, that's my ego. When I focus on the future, it's my pride. I try to focus on the moment

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pretty clear that collecting cultural ephemera is a new consumer behavior that’s going to become a core part of life on the internet